Accounting
mobi |eng | 2015-09-09 | Author:Unknown

NORDIC AND LOW COUNTRIES SWEDISH GINGERBREAD SPICE COOKIES Making these cookies is a holiday tradition in Sweden. They belong to the large family GINGERBREAD SPICE MIX of Northern European ginger ...
( Category: Drawing May 2,2016 )
epub, mobi |eng | 2003-04-29 | Author:Paul Krugman

PRESCRIPTION FOR FAILURE July 26, 2000 In denouncing President Clinton’s plan to extend Medicare coverage to prescription drugs, and in touting their own counterproposal, Republicans have rolled out the usual ...
( Category: Economic Policy April 30,2016 )
epub, pdf |eng | 2010-04-25 | Author:Donna Anselmo

FOCUS ON RELATIONSHIPS BEFORE SALES Networking is more than the practice of handing out business cards. To be successful, you must build relationships. To do that, you must understand what ...
( Category: Direct April 26,2016 )
epub |eng | 2008-10-21 | Author:Lindstrom, Martin [Lindstrom, Martin]

NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category: Research April 12,2016 )
epub |eng | 2016-03-07 | Author:Colligan, Paul

How Do I Make my Video Go “Viral”? I remember that day when he looked me in the eye and said, “Oh, we don’t have a marketing budget, we’re just ...
( Category: Advertising April 9,2016 )
epub, mobi, azw3, pdf |eng | 2020-12-19 | Author:David Ogilvy [Ogilvy, David]

Testimonials work well when they come from recognized experts in well-known companies. News works well. It appears that readers scan the advertisements in technical journals looking for new products. To ...
( Category: Advertising April 9,2016 )
mobi |eng | 2010-06-07 | Author:Roman, Kenneth [Roman, Kenneth]

Having set a vast expansion in motion, Ogilvy was not entirely happy with the consequences. The principles traveled well, but the founder did not. He was terrified of flying and ...
( Category: State & Local April 8,2016 )
epub |eng | 2014-12-22 | Author:Paul Feldwick [Feldwick, Paul]

And rather than attack Rosser Reeves (with whom I think he was always on good terms*), Bernbach typically accepted his position, and then patronisingly went beyond it: A unique selling ...
( Category: Advertising April 4,2016 )
epub |eng | 2012-05-20 | Author:Baker, Ronald J., Dunn, Paul & Ronald J. Baker

These are all good criteria to judge potential new customers; and certainly Paul’s discussion of David Maister’s personality criteria (see Chapter 3) should be foremost on the list as well. ...
( Category: Customer Relations April 3,2016 )
epub, pdf |eng | | Author:Edward Fields [Fields, Edward]

It Overstates Savings From Eliminating “Marginal ” Products A company should never eliminate products from its mix except in the following situations: The product achieves a negative contribution margin, and ...
( Category: Management April 3,2016 )
epub |eng | 2013-03-27 | Author:Luke Sullivan & Sam Bennett [Sullivan, Luke & Bennett, Sam]

This truth campaign did happen to employ some of our usual suspects (TV and print), so let’s go back to our self-imposed rule and pretend TV and print don’t exist. ...
( Category: Advertising March 31,2016 )
epub |eng | 2015-05-10 | Author:Harrington, Kevin & Priestley, Daniel [Harrington, Kevin]

ACTION STEP www.keypersonofinfluence.com/publish HALFWAY POINT How are you going with the hidden theme? You are halfway through this book; have you found it yet? Keep looking, keep connecting the dots ...
( Category: Advertising March 21,2016 )
epub |eng | | Author:Tom Wheelwright [Wheelwright, Tom]

In most cases, you can completely eliminate the estate tax. The key is to control your assets, not own them. Even for those of you who aren’t control freaks. Wouldn’t ...
( Category: Taxation March 21,2016 )
epub |eng | 2016-03-18 | Author:Jeff Schnepper

A Family Shifts * * * The first rule of income taxation is that a tax liability for personal service income may not be avoided by the earner of that ...
( Category: Introduction March 19,2016 )
epub, pdf |eng | 2015-09-28 | Author:Brett N. Steenbarger

What we can see from this process account is that Allen is first and foremost a manager. He manages his time and effort across several facets of the business; he ...
( Category: Introduction March 1,2016 )